Influencing Parameters in Purchase behavior for Packed Fruit Juices are setting new millennium in Indian Markets: A Statistical Analysis

 

Dr. Gurvishal Sinha

 

Sharda University, Greater Noida, U. P

 

ABSTRACT:

This research examines the purchase behavior for fruit juices in the light of locations with three categories of consumers as a sample of the study. Locations selected are Gurgaon, Noida, and Agra. Research tries to construct a statistical and logical explanation for purchases that are influenced by location. The research was also tending to analyze the influence of diverse consumer type on purchases of  Packed fruit juices. Two-way between-group ANOVA for IS computed to examine the study outcomes.

 

 

INTRODUCTION:

The phrase health is wealth was taught to every human being till his or her childhood ages. Reflections of saying are focused on individuals while person started growing in its age and got the importance of fruits and vegetables in life. A search for healthy life first enters in the kitchen of every Indian house. Cooking philosophy of Indian cuisine depends on fresh organic farm based fruits and vegetables. Drastic changes in lifestyles and digital presence in every Indian home had changed the nature of extended cooking structures to micro cooking process with prepared and instant ready food, fruits and vegetables in the market. Consumption of fruit juices leads a reassuring healthy life and devices a timesaving mechanism for working professionals. Packed fruit juices are one of the finest ready to use product available in the market. Packed fruit juice brands like Tropicana and Real does not require any introduction.

 

 

LITERATURE REVIEW:

According to (Mullen, Marks and Crozier, 2007) different types of fruit juices can be a better alternative for food and nourishment in hectic living scenarios. Suggested by (Feleke and Kilmer, 2009) high income is not the criteria that the prosperous nations consume fruits but there is a pressing need to look after and manage good health is the focal concern in these countries. According to (Cullen.etal., 2000) way in which food is present in shape and form provides an increment in its utilization like packed food items in deep fridges. As discussed by (Parsons, Wheaton and Castle, 2001) elevated level of irrigation provide benefits in the production of fresh fruit. Analysis conducted by (Klink et al., 2014) analyzes that the first significant point is extended remoteness with the supplier and another factor is expensive ingredients that devices the costly manufacturing procedure. Explained by (Dev and Rao, 2004) that there must be a state government support for the food processing industry by designing a practical and efficient policy. Suggested by (Lorinczi, 2009) that declining number of sickness and managing a hale and hearty standard of living and right food habits lead to a decrease in the price tag for wellbeing arrangements. Explained by (Howard and Prakash, 2011) that the US had mentioned about five clusters of foodstuff for well managed fit existence fruits are one of them.suggested by (Sharma and Jain, 2011) there was a change and additional focus for fruits in year two thousand. According to (Sirieix and Schaer, 2005) mentioned that the sale of organic food requires more consultation from the staff of retailers for food options and groceries usages. Literature review focus is resting on nourishment, govt initiatives and customers inclination for a healthy life with fruit juice. People understand consuming fruit juice encourages healthy living.

 

RESEARCH OBJECTIVE:

The first objective is to decode out that there is an influence on the purchase of packed fruit juice due to the location and the second objective is to find out that professional skills are authentically having an impact on purchases of packed fruit juices.

 

RESEARCH METHODOLOGY:

The study locations are Gurgaon, Noida, and Agra. The interviews were conducted to collect data on purchases of packed fruit juices. Three types of customers are taken in the sample. Exploratory research is induced to form the foundation of research. The study for packed fruit juice requires consultation of primary and secondary data in this study. Digital sources are also consulted thoughtfully to understand the topic. Research technique contains the projective technique. The debriefing was appropriately accomplished.

 

STATISTICAL ANALYSIS AND OUTCOMES:

The statistical Levene’s test confirms that results are significantly below-mentioned tables are suggesting the significant outcomes.

 

Levene's Test of Equality of Error Variances

 

 

Through confirmation on Levene ‘s test, further to go ahead with computation, We have to analyze between-subjects effects on the statistical finding after calculation. The below-mentioned table represents the data with analysis.

 

Tests of Between-Subjects Effects

                   

Above table is screening that, locations and professional skills are statistically mentioning significant values that both the research variables are impacting on purchases of Packed fruit juices. Furthur in our analysis we move forward with Post-hoc analysis on professional skills the results are given below in the table. The study comprises three types of customers that are technically skilled, not technical expertise and highly trained that are in the research and showing significant results. Multiple comparisons suggest that all three categories consume packed fruit juices.

              

Multiple Comparisons

 

 

 

 

CONCLUSION:

This research entails a perceptional outcome that location and skills both play an important role in purchasing the packed fruit juices. Hence big cities like Gurgaon, Noida, and Agra where the population of all the three skill classes had a strong taste for packed fruit juices. This outcome also suggests that people in these cities are now very health conscious. Big cities are also having the broad influence of the internet and learned people in society that also carves a structure of health consciousness.

 

SUGGESTIONS:

Companies are advised to go rural and educate for good health in villages. Physical demonstration of consumption and teaching good effects of fruit juices on health leads to more purchases and healthy rural India.

 

REFERENCES:

1.     Mullen, W., Marks, C.S. and Crozier, A.(2007), Evaluation of phenolic compounds in commercial fruit juices and fruit drinks, Journal of agricultural food and chemistry, United Kingdom.

2.     Feleke, S.T. and Kilmer, R.L.(2009), The Japanese market for imported fruit juices, International food and agribusiness management review, vol 12., Issue4, pp.1-28.

3.     Cullen, K.W., Baranowski.T., Rittenberry, L., Cosart.C., Owens, E., Hebert, D. and Moor, C.D.(2000), Socioenvironmental influences on children’s fruit, juice and vegetable consumption as reported by parents reliability and validity of measures, Public health nutrition,vol3(3), pp.345-356.

4.     Parsons, L.R., Wheaton, T. A. and Castle .W.S.(2001), High application rates of reclaimed water benefit citrus tree growth and fruit production, Hort science, vol36(7), pp.1273-1277.

5.     Klink, J., Hecht, S., Langen, N. and Hartmann, M. (2014), Sustainability as sales argument in the fruit juice industry? An analysis on product communication, System dynamics, and innovation in food networks, pp. 42-57, ISSN 2194-511x.

6.     Dev, S.M. and Rao, N.C.(2004), Food processing in Andhra Pradesh opportunities and challenges, Working Paper No.57, Centre for economics and social studies, pp 2-71.

7.     Lorinczi, K.(2009), Health factor in soft drink consumption, German Example, Conference paper, Applied studies in agribusiness and commerce, Agro inform publishing house.AGRIMBA, vol. 3.

8.     Howard, L.L. and Prakash, N.(2011), Do school lunch subsidies change the dietary patterns of children from low-income households? Center for research and analysis of migration., Discussion paper series, CDP No.01/11.

9.     Sharma, V.P. and Jain, D.(2011), High- value agriculture in India past trends and future prospects, Indian Institute of Management, Ahmedabad, Research, and publications, pp. 2-51.

10.   Sirieix, L. and Schaer, B.(2005), Buying organic food in France shopping habits and trust, 15^th Congress developing entrepreneurship abilities to feed the world in a sustainable way, Campinas, IFMA.

 

 

 

Received on 19.07.2018       Modified on 01.08.2018

Accepted on 21.08.2018      © A&V Publication all right reserved